Software vendors, especially the CRM variety, are in a marketing arms race.  They have been for years.  Market share goes to the vendor who is most effective at generating hype and propaganda.  In the age of social media, hype has risen to unprecedented levels.  The noise is deafening.  Lost in the hype is the CRM user.  The sales, marketing, service people who make business go.

Ironic, given that user adoption is the biggest hurdle to success with CRM.  Oh, and if users don't use, management is left in the dark as well.  The product you choose matters.  It matters a whole lot.

Let's move past the hype, and look at a real world user experience.

Friday
Feb192010

Real World Scenario

The scenarios on this site are designed to highlight the differences between the 3 leading CRM solutions in the areas of search and working with lists.  These are among the most used features of all CRM solutions.

While the demo data will vary from product to product, the scenario centers on how a field-based sales person scheduled to travel to see a customer would identify other potential sales calls in the area.

The scenarios, therefore, will determine how easily you can create a list of customers in a specific city, and then generate a calling list against them.

Which CRM solution will your users prefer?

SalesLogix - Salesforce - Microsoft

The success of your CRM system depends on making the right choice.